Viral Men's Hair Transformation by Sergio Slavnov

Jonathan is one of those clients whose transformation haircuts always go viral. His videos have brought in more than 30 million views on YouTube and over 40 million across platforms, and every time he sits in Sergio Slavnov’s chair, people watch. This visit was a big change: his hair had grown down to his waist, and he wanted a refreshed, attractive look while keeping his natural texture. Even after relocating to Florida, he still flies back every three or four months because he trusts Sergio’s hands more than anyone else’s.

For this cut, Sergio used Avenue Man Volume Lift Styling Mousse to create lift and movement, then finished with Avenue Man Extreme Hold Hair Spray so the style stays in place all day. These lightweight formulas are considered some of the best men’s hair products for control without stiffness — perfect for long, heavy hair after a major transformation.

Jonathan’s popularity also highlights the quality of Sergio’s work. Often referred to as the best men’s hairstylist in New York, Sergio has worked with top models, influencers, and celebrity look-alikes, including Nicholas Vance, Timothée Chalamet look-alikes, Richie Sambora, and others across fashion and entertainment. He has also styled musicians and public figures, and The Washington Post called him the “Manhattan hair guru.”

For an endless stream of styling inspiration, follow @avenue.man on Instagram. For hands-on guidance, Sergio’s tutorials are available at www.youtube.com/@bestmenshaircutsandstyling

Shop Avenue Man Hair Products at avenueman.com and book your appointment at haircutsbysergio.com.